GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and other novel applications. GoodRelations has been developed by Prof. Dr. Martin Hepp at Universität of Bundeswehr, Munich.

Comprehensive information can be found on the GoodRelations project page.

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Immediate advantages of the use of GoodRelations:

• improved SEO performance (semantic SEO)
• compatibility with linked data applications
• improved transparency of product offerings and services

Target groups for the use of Goodrelations:

• basically every company producing something or offering a service
• web / advertising agencies and SEO specialists, who want to provide added value to their customers through semantic SEO
• owners of online stores, which want to improve SEO ranking, visibility and so conversion rate
• e-commerce agencies